Prabhas's upcoming big-budget epic, 'Kalki 2898 AD,' is making waves with its strategic promotional blitz during the ongoing IPL season. Directed by Nag Ashwin, this film has cleverly timed its trailers and teasers during the cricket matches, tapping into the national fervor. Scheduled for a grand release on June 27, 'Kalki 2898 AD' isn’t just leveraging IPL but also the forthcoming T20 World Cup.
Bollywood megastar Amitabh Bachchan, who stars as Ashwatthama, released a special message in his character's attire, rallying support for the Indian team ahead of the T20 World Cup. This gesture has intensified the hype, adding an emotional layer to the promotional activities. The campaign also showcases highlights from India's previous T20 World Cup victories, boosting national pride and excitement.
The star-studded cast includes Deepika Padukone, Kamal Haasan, and Disha Patani, with Santosh Narayanan providing the score, ensuring that the film's promotions are as majestic as its narrative. This promotional strategy is undoubtedly a knockout punch from the 'Kalki' team, capturing the audience's attention nationwide.
