Amazon has launched a new venture called "Amazon Bazaar," aiming directly at budget-conscious consumers. It seems to be a strategic move to compete with the likes of Flipkart and Meesho by offering unbranded, low-cost fashion and lifestyle products. Here’s what you need to know about this exciting development!
"Amazon Bazaar" has made its debut as a dedicated section within the Amazon Android app, focusing on providing fashion items like clothes, watches, and footwear all under Rs. 600. This initiative aims to deliver affordable fashion and home appliances to the masses. Notably, Amazon is promising delivery within 4-5 days for these products, a slight delay compared to the usual one-day delivery offered to Amazon Prime subscribers. The key appeal of Amazon Bazaar lies in its array of products ranging from sarees, shirts, children’s clothing, bed sheets, door curtains, to handbags, all at low costs. Amazon is sourcing these products from manufacturing hubs across the country, allowing sellers to list their items without any additional fees. This move not only broadens the choices for consumers but also supports local manufacturers and sellers by providing them a platform to reach a broader audience.
In summary, Amazon Bazaar is set to shake up the budget shopping segment, offering a wide range of products at competitive prices, challenging established players like Flipkart and Meesho.
